The More You Ignore Me

Based on Jo Brand’s highly praised novel, “The More You Ignore Me” is a heartfelt comedy-drama that explores the dynamics of an eccentric family living in rural England during the 1980s. The story centers on Gina, a young mother whose attempts to be a caring parent and spouse are hindered by her worsening mental health. Her situation takes a turn for the worse when she becomes fixated on the local weatherman, resulting in her admission to a nearby psychiatric facility. As the years pass, her daughter Alice finds it challenging to connect with her heavily medicated mother and stirs up turmoil with a plan to bridge the gap, ultimately causing a rift in the family and leading to an emotional conclusion. Accompanied by the music of The Smiths, the film offers a blend of humor and stark reality, shedding light on the unique household while tackling the effects of mental health issues on family life.